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Naseeb Abdul Juma Issack (born 2 October 1989), popularly known by his stage name Diamond Platnumz, and often referred to as “Simba” (meaning Lion in Swahili) or “The King of Bongo-Flava” is a Tanzanian bongo flava recording artist, actor, dancer, philanthropist and a businessman from Tandale, Dar es Salaam. He is the founder and CEO of WCB Wasafi Record Label, Zoom Extra, Wasafi TV, a Tanzanian media outlet, and Wasafi Fm, one of Tanzania’s latest radio stations.
Diamond is jointly managed by Sallam Ahmed Sharaff (Sallam SK) a.k.a. Don Mendez, Hamisi Shaban Taletale (Babu Tale) and Saidi Hassan Mlinge (Mkubwa Fella) from the Tanzanian music.